Last Updated: Aug 25, 2026
No. of Questions: 60 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Engagement Policies | 13% | - Define engagement policies - Create engagement strategies |
| Actions and Treatments | 15% | - Outbound action configuration - Web offer presentation - Define and manage customer actions |
| AI and Arbitration | 8% | - Business rule prioritization - AI-based prioritization - Action arbitration logic |
| Contact Policy and Volume Constraints | 13% | - Tracking periods for policies - Outbound volume limiting - Prevent action overexposure |
| Decision Strategies | 25% | - Simulate and test strategies - Design and build decision strategies - Use predictive models - Implement eligibility rules |
| Next-Best-Action Concepts | 8% | - Contact center value optimization - Define starting population - Always-on outbound fundamentals - One-to-one customer engagement |
| Channels | 10% | - Email offer delivery - Real-time containers - Third-party integration |
1. U+ Bank has recently started using Pega Customer Decision Hub to display the first credit card offer, the Standard card, to every customer who logs in to their website.
Which three tasks do you need to perform to implement this requirement? (Choose Three)
A) Create and configure the real-time container
B) Define customer contact policies
C) Define customer engagement polices
D) Set up business structure to Sales/CreditCards
E) Create the action and its web treatment
2. What is the name of the property that is automatically recomputed for each decision component?
A) Priority
B) Rank
C) Order
D) Propensity
3. U+ Bank, a retail bank, presents various credit card offers to its customers on its website. The bank uses artificial intelligence (AI) to prioritize the offers based on customer behavior. Since introducing the Gold credit card offer, the offer click through rate propensity has increased to 0.83.
What does the increase in the propensity value most likely indicate?
A) Similar customers have ignored the offer.
B) Similar customers have rejected the offer.
C) Similar customers have purchased other offers.
D) Similar customers have shown interest in the offer.
4. U+ Bank, a retail bank, wants to begin promoting credit card offers via email to qualified customers. The business would like to ensure that the outbound run always uses the latest customer information.
What do you configure to implement this requirement?
A) Run the starting population segment daily
B) Trigger an external ETL (Extract-Transform-Load) process
C) Select Refresh the audience
D) Select different audience sample with similar profile
5. Using Pega Customer Decision Hub, a mobile company transitions from a one-to-many to a one-to-one marketing approach. The company is introducing a new data plan.
Which two channels can the company use to present the new data plan to a customer? (Choose Two)
A) Billboard
B) Chatbot
C) Television
D) Retail store
Solutions:
| Question # 1 Answer: A,D,E | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: B,C |
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