Try Facebook : 410-101 practice torrent pass for sure
Updated: Sep 02, 2026
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Facebook 410-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Media Buying Professional |
| Exam Number: | 410-101 |
| Passing Score: | 700 (scaled score out of 1000) |
| Exam Price: | Approximately USD 150 |
| Certificate Validity Period: | Annual recertification required |
| Exam Duration: | 105 minutes |
| Available Languages: | English |
| Related Certifications: | Meta Certified Marketing Science Professional Meta Certified Digital Marketing Associate Meta Certified Media Planning Professional |
| Real Exam Qty: | 60 |
| Exam Format: | Scenario-based questions, Multiple-choice questions |
| Sample Questions: | Facebook 410-101 Sample Questions |
| Exam Way: | Online proctored / remote via authorized testing center |
| Pre Condition: | Experience managing and optimizing Meta advertising campaigns recommended |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification |
Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Campaign Optimization | - Budget management and scheduling - Placements and Advantage + configurations - Bid strategies and delivery optimization |
| Campaign Setup & Implementation | - Pixel, SDK and offline conversions setup - Campaign structure and objectives - Ads Manager configuration |
| Campaign Planning | - Align campaigns to business goals - Audience targeting strategies - Fundamentals of Facebook media buying |
| Measurement and Reporting | - Optimization recommendations based on metrics - Key performance indicators and insights - Performance reporting tools |
Facebook Certified media buying professional Sample Questions:
Question 1
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.
A. Has a fixed long 45 days attribution window
B. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C. Uses the ContentView event, so it's available as part of the Facebook pixel base code
D. Uses the PageView event, so it's available as part of the Facebook pixel base code
E. Can occur multiple times per link click / view
Question 2
Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.
A. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.
B. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
C. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
D. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
E. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
Question 3
You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.
A. $12,500
B. $10,000
C. $11,500
Question 4
You have just gotten the results from a conversion campaign you ran for a membership site for 2 weeks:
There were 9 new customers acquired through the campaign.
Customers usually pay 6 months on average.
The monthly membership fee is $15.
The total amount you spent on the campaign was $400.
What is the ROAS for this campaign?
Choose only ONE best answer.
A. $265
B. -$265
C. $102.50
D. $410
Question 5
What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.
A. Audience Outcomes
B. Sales Outcomes
C. Reach Outcomes
D. Impact Outcomes
E. Brand Outcomes
Solutions:
| Question 1 Answer: B,D | Question 2 Answer: D | Question 3 Answer: B | Question 4 Answer: D | Question 5 Answer: A,B,E |
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