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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Purchase Event
B) Add to Cart
C) Complete Registration
D) Add Payment Info
E) View Content
F) Lead

2. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) People from your customer database.
B) Your Facebook page fans.
C) A custom audience based on your website visitors.
D) People interested in music.
E) All audiences you need.

3. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A website can take too long to load
B) Your goal is to get more conversions
C) A person clicks on an ad accidentally and closes the window before it opens
D) You are not generating at least 50 conversion events per week

4. An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A) You add another audience
B) You include Audience Network as an additional placement
C) You delete Facebook placement
D) You change the objective to engagement
E) There is nothing you can do to improve CPM costs
F) You delete Instagram from your placement

5. After 6 weeks of running campaigns, you've spent exactly $11,958 total. You go to your data and realize that you've sold 64 smartwatches.
The mobile app works on a freemium model, where you can pay $0.99 a month for increased functionalities.
From the 64 people that bought the smartwatch, 50% are paying the monthly fee.
On average people pay the monthly fee for 12 months.
What is the ROAS for this campaign so far?
Choose only ONE best answer.

A) $3,500
B) $4,042
C) $4,422.16
D) $3,042

Solutions: