Last Updated: Aug 22, 2026
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Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
| Section | Objectives |
|---|---|
| Topic 1: Creating and Managing Content | - HTML Code and Responsive Design - Document and Email Creation |
| Topic 2: Initial Configuration / Deliverability | - IP Warm-Up and Suppression Settings - Domain Branding and Delegation - Conversion Tracking and Subscription Management - Bounce Processing and Spam Handling |
| Topic 3: Campaigns / Forms | - Forms Management - Personalization and Dynamic Content - Campaign Setup and Testing |
| Topic 4: Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Topic 5: Integration: Interact Connect | - Contact Event Data Exports - Data Gateway Setup - Connect Jobs Configuration |
| Topic 6: Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Topic 7: Partner Integrations | - Responsys Integration with Technology Partners |
| Topic 8: Programs | - Program Design and Publishing - Program Analysis and Testing |
| Topic 9: Multi-Channel Campaigns | - SMS Campaigns - Rapid Retargeter Display Campaigns |
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