HP Imaging and Printing Sales Fundamentals Sample Questions:

1. What is the purpose of up-selling?

A) to sell on-site services
B) to sell accessories
C) to sell higher value products by series, family, or category
D) to sell additional, third-party solutions

2. What is the key driver in a transactional sale?

A) the customer
B) long-term planning
C) the product
D) perceived customer benefits

3. What is the difference between HP ColorSphere Print Cartridges and other brands or remanufactured print cartridges?

A) HP ColorSphere Print Cartridges contain up to 70% of the imaging system.
B) There is no difference.
C) HP ColorSphere Print Cartridges are less expensive.
D) Remanufactured print cartridges print faster

4. What is the best reason for using color in the marketplace?

A) to establish brand recognition and an identity in the marketplace
B) to demonstrate to clients that your business is prosperous
C) to better distribute toner usage
D) to make it possible to print from the same printer that is used for black and white, thus reducing production costs

5. What is the HP Marketing Resource Center?

A) A new HP print center for end users who provide customer-designed marketing material
B) A newly-created team of marketing experts who provide in-house training for HP partners
C) An HP resource for document templates, free training classes, and success stories
D) A new HP service for HP partners who provide printed marketing material on demand

Solutions: