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Updated: Oct 07, 2026
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DMI PDSM Exam Overview:
| Certification Vendor: | Digital Marketing Institute |
|---|---|
| Exam Name: | DMI Professional Diploma in Search Marketing (PDSM) Exam |
| Exam Number: | PDSM |
| Exam Duration: | 120 minutes |
| Passing Score: | 60% |
| Exam Format: | Online Proctored Exam, Multiple Choice Questions, Assignment/Project Component |
| Certificate Validity Period: | 3 years |
| Related Certifications: | Professional Diploma in Digital Marketing Professional Diploma in Digital Strategy |
| Real Exam Qty: | Approx. 100 (MCQ component, may vary with assessment updates) |
| Available Languages: | English |
| Exam Price: | Varies by region and provider bundle |
| Recommended Training: | DMI Professional Diploma in Search Marketing Training |
| Exam Registration: | Digital Marketing Institute Official Course Page |
| Exam Way: | Online, instructor-led learning plus online proctored assessment and assignment submission |
| Pre Condition: | No formal prerequisites required; basic understanding of digital marketing recommended |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/courses/professional-diploma-in-search-marketing |
DMI PDSM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Search Strategy and Planning | - Keyword research - Campaign planning and budgeting - Audience targeting |
| Analytics and Performance Measurement | - Reporting and optimization - Conversion tracking - Web analytics fundamentals |
| Pay-Per-Click (PPC) Advertising | - Google Ads fundamentals - Search campaigns - Remarketing strategies - Display advertising |
| Search Engine Optimization (SEO) | - Off-page SEO - On-page SEO - Technical SEO - SEO tools and reporting |
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