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Updated: Oct 11, 2026
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DMI PDDSP Exam Overview:
| Certification Vendor: | Digital Marketing Institute |
|---|---|
| Exam Name: | Professional Diploma in Digital Strategy and Planning |
| Exam Number: | PDDSP |
| Real Exam Qty: | 120 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Choice Questions, Computer-Based Exam |
| Exam Price: | Included in course fee (exam retakes approximately EUR 75 or local currency equivalent) |
| Related Certifications: | Certified Digital Marketing Master Certified Digital Marketing Professional Digital Strategy & Leadership Specialist |
| Available Languages: | English |
| Certificate Validity Period: | Lifetime (subject to DMI Continuing Professional Development requirements) |
| Passing Score: | 60% |
| Exam Way: | Online proctored computer-based examination through DMI authorized testing platform. |
| Pre Condition: | No formal prerequisite required. Recommended for marketing professionals, managers, business owners, and candidates with foundational digital marketing knowledge. |
| Official Syllabus URL: | https://digitalmarketinginstitute.com/students/courses/professional-diploma-in-digital-strategy-and-planning |
DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analytics, Data and Ethics | - Analytics and Reporting
|
| Topic 2: Email, Affiliate and Marketing Automation | - Email Marketing
|
| Topic 3: Digital Channels | - Channel Planning
|
| Topic 4: AI-Driven Campaign Optimisation | - Campaign Optimization
|
| Topic 5: Digital Marketing and Customer Experience | - Customer Experience and Omnichannel Strategy
|
| Topic 6: Budgeting and Building an Effective Digital Team | - Team Development
|
| Topic 7: Digital Leadership | - Organizational Effectiveness
|
| Topic 8: Social and Content Marketing | - Social Media Strategy
|
| Topic 9: Driving Business Performance with Digital Marketing Strategy | - Digital Transformation
|
| Topic 10: Developing a Digital Strategy with Strategic Thinking | - Strategic Analysis
|
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