Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify the dependencies and data sources for a local campaign.

A) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
B) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data
C) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
D) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
E) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data

2. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.

3. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on products and offerings.
C) Classify user actions based on the customer lifecycle.
D) Classify user actions based on broad categories.

4. Your customer must produce a report that shows tag fire counts with the following requirements:
* History - past 7 days
* Aggregation - daily
* Dimensions in specific order: Country, Container Name, Container Type Which is the correct set of steps you should perform in order to produce this report?

A) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the "Run" button.
B) Go to Report and then Tag Hits. Select Date Range as "Past Week". Click "Export".
C) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Check Name, Type, and Country dimension checkboxes. Hit the "Run" button.
D) Go to Report and then Container Hits. Select Date Range as "Past Week". Click "Export".
E) Go to Report and then Site Hits. Click on "Create New". Select Date Range as "Past 7 days". Select Interval as "Daily". Specify the Dimension Column Order as Country Name, Site Type, and Site. Hit the
"Run" button.

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That vendors and share partners have been configured and that Data Usage Agreement has been signed
B) That access to 3rd party data has been granted and that 1st party converters have been suppressed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data

Solutions: