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Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?

A) The email will be sent to the email address stored on the All Subscribers List.
B) The email will be sent to the Subscriber Key on the All Subscribers List.
C) The email will be sent to the field marked as the Primary Key.
D) The email will be sent to the email address stored on the data extension.

2. A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers

A) Triggered Sends
B) Send Previews
C) A/B Tests
D) Scheduled Sends
E) Test Sends

3. Select three true statements about Content Detective?

A) Will remove invalid email address
B) Offers resolutions
C) Does not scan HTML code
D) Scans subject line and email body for spam triggers

4. A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day.
What tools should be used to accomplish this?

A) Journey Builder Fire Event Entry Source
B) Journey Builder Import Activity Entry Source
C) Automation Studio Schedule Starting Source
D) Automation Studio File Drop Starting Source

5. An email marketing team is setting up a campaign to message customers who register for an event. The registration data is being gathered in another system and will be passed to Marketing Cloud daily, and updates made to the customers' registration information will be reflected in the same file.
How should the import of event registration data be configured?

A) Use the Import Wizard to overwrite the records in the data extension.
B) Use the Import Wizard to add new records into the data extension.
C) Use the Import Activity to add new records into the data extension.
D) Use the Import Activity to overwrite the records in the data extension.

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