Last Updated: Oct 05, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
|
| Data Management and Segmentation | 20% | - Segmentation
|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
|
| Analytics and Reporting | 15% | - Advanced analytics
|
| Discovery and Requirements | 15% | - Gather business requirements
|
| Content and Messaging | 15% | - Multi-channel messaging
|
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小規模なレストランチェーンが、フランチャイズオーナーを支援するためにMarketing Cloudを導入したいと考えています。本社はマーケティングメッセージと購読者リストを管理し、フランチャイズ店舗のオーナーは、それぞれの地域に合わせたメッセージをマーケティングキャンペーンに追加します。
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彼らの信頼できる情報源はSales Cloudであり、これはMarketing Cloudに接続されています。既存の認証情報でログインしたユーザーは、デバイスがContactKeyに関連付けられます。モバイルアプリで登録したユーザーは、最大24時間、デバイスがContactKeyに関連付けられません。
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