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Salesforce MCE-Con-201日本語 Exam Syllabus Topics:

SectionWeightObjectives
Concepts of Marketing Cloud Engagement15%- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships
- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Entry sources, activities, and flows
  • 2. Goal and exit criteria
- Automation Studio
  • 1. Data management and file transfers
  • 2. Automation activities and scheduling
Discovery and Requirements15%- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
- Solution design
  • 1. Map requirements to platform capabilities
  • 2. Create a scalable solution architecture
Analytics and Reporting15%- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
Content and Messaging15%- Multi-channel messaging
  • 1. Personalization and dynamic content
  • 2. SMS, push notifications, and other channels
- Email design and deliverability
  • 1. Deliverability best practices
  • 2. Content types and templates
Data Management and Segmentation20%- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
- Data modeling
  • 1. Data extensions vs. lists
  • 2. Contact model and data relationships

Salesforce Certified Marketing Cloud Engagement Consultant (MCE-Con-201日本語版) Sample Questions:

1. ユーザー受け入れテスト中に、APIイベントを通じてジャーニーを開始した顧客に、ウェルカムメールが重複して送信されることが時折発生しました。調査の結果、アプリケーションの再試行により、同一のAPIリクエストが数秒以内に2回送信されることがあることが判明しました。重複メッセージの送信を最も効果的に削減できる推奨事項はどれですか?

A) メール送信頻度の上限を引き上げます。
B) 旅程エントリを処理する前に、冪等性または重複イベント検出を実装します。
C) 複数のエントリーイベントを作成します。
D) メールの件名を短くする。


2. Northern Trail Outfittersは、POSシステムから毎晩データを受信して​​います。データは同社の拡張FTPサーバーに保存されますが、ファイルの保存時間や命名規則は一定ではありません。毎晩、このファイルからデータをインポートするための自動化設定は、どのような方法で行うべきでしょうか?(2つ選択してください)

A) %%BASEFILENAME_FROM_TRIGGER%%
B) %%BASEFILENAME_FROM_FILEDROP%%
C) ファイルドロップ開始ソース
D) 予定されている開始ソース


3. 長年Marketing Cloudを利用してきたNorthern Trail Outfitters(NTO)は、マーケティングプログラムの実行を支援するためにJourney Builderの導入を決定しました。NTOはプラットフォーム内での作業の重複を避けたいと考えており、Automation Studioの使用を完全に中止できるかどうかを問い合わせています。コンサルタントは、Automation Studioの代わりにJourney Builderを使用する際に、どのような3つのタスクを提案するでしょうか?(3つ選択してください)

A) 複数のデータ拡張機能から顧客セグメントを作成する
B) SQLクエリを使用せずにシンプルなセグメントキャンペーンを構築する
C) 行動に基づいた目標設定
D) 直感的なユーザーインターフェースによる意思決定ロジックの設計
E) 加入者データを含む圧縮暗号化ファイルの処理


4. コンサルタントが大規模キャンペーン後のEmail Studioのパフォーマンスを検証しています。開封率は安定していますが、オーディエンス規模が一定であるにもかかわらず、クリック率が数か月にわたって大幅に低下しています。コンサルタントはまず何を調査すべきでしょうか?

A) 送信者認証パッケージの設定。
B) コンタクトビルダー関係のカーディナリティ。
C) コンテンツの関連性と行動喚起の効果。
D) マーケティングクラウドのライセンス利用状況。


5. Northern Trail Outfittersは、入力データに過負荷をかけずに、関連データをJourneyに接続したいと考えています。どのようにデータを接続すればよいでしょうか?

A) 接点構成
B) データデザイナー
C) エントリソースデータ拡張機能
D) データ間の関係性


Solutions:

Question # 1
Answer: B
Question # 2
Answer: B,C
Question # 3
Answer: B,C,D
Question # 4
Answer: C
Question # 5
Answer: D

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