Last Updated: Aug 24, 2026
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Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-consultant---MCE-Con-201
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Automation and Data Management | 14% | - Implement SQL activities for data processing - Manage contact data and data hygiene - Configure imports and exports - Build and manage automation workflows - Utilize automation studio effectively |
| Topic 2: Email Marketing | 18% | - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization - Ensure deliverability and inbox placement |
| Topic 3: Marketing Cloud Configuration | 18% | - Set up users, roles, and permissions - Configure account settings and business units - Manage sender profiles and deliverability settings - Configure lists and populations - Implement data management and data extensions |
| Topic 4: Discovery and Design | 18% | - Identify integration points and data flows - Define success metrics and KPIs - Analyze customer data and segmentation needs - Gather requirements and understand business objectives - Document current state and desired future state |
| Topic 5: Customer Journey Design | 18% | - Apply personalization and dynamic content - Map customer journeys across channels - Utilize Journey Builder features and best practices - Build decision trees and branching logic - Implement triggered and real-time journeys |
| Topic 6: Reporting and Analytics | 14% | - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards - Track engagement and conversion metrics - Configure and interpret standard reports |
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