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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which features support real-time data analysis in Adobe CJA?
(Select two.)
Response:

A) Data Retention Policies
B) Real-Time Data Sync
C) Profile Data Management
D) Event Processing Engine

2. Which key metric should be monitored when evaluating a marketing campaign's success in driving website traffic?
Response:

A) Profile Data Access
B) Campaign Sync Logs
C) Data Retention Rate
D) Page Views

3. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
B) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
C) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.
D) Develop a campaign to drive traffic to the retail section based on high-support section visits.

4. Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:

A) Enable identity stitching across data views and refresh the report.
B) Add a new campaign view for tracking all channels.
C) Create a calculated metric for customer journeys.
D) Apply segment filters for other channels.

5. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Change the export format to a compatible file type like CSV or Excel.
B) Recreate the report with new data filters.
C) Enable calculated metrics in the report.
D) Increase report delivery frequency to daily.

Solutions: